The menu you develop defines what the restaurant is and what it offers, which is essential for defining your target market.
The menu also defines the following:
The Menu Board specialises in wholesome, cost-effective menus that can be adapted for any kitchen.
Developing your restaurant menu should include a few key factors:
Menus that are well priced and offer value for money, will attract Customers but be sure the menu is profitable and that your sales will generate enough gross profits to pay the business costs to operate the business.
Each menu item must have a recipe to ensure the meal can be costed correctly to establish the correct selling price.
The design and layout of the menu influences the Customer’s choices. Your Customers can be influenced to select certain profitable menu items, if shown correctly on the menu.
If using images, ensure they are original, high quality images as anything else will reflect badly on your menu and business.
The menu descriptors must be clear and easy to read and understand.
The layout must not be cluttered
The font and size must be easy to read
Finally, check the menu thoroughly for spelling mistakes before going to print.